Use Conversation / Amplification / Applause rates to measure the real active engagement of users with your Social Media Pages. Did your posts evoke conversations, encourage followers to share your information, or induce them to like your valuable content?
And use Relative Conversation / Amplification / Applause rates to accurately compare several accounts with different numbers of Followers. By default, Relative metrics show the activity per 1000 Followers.
Amplification rate = # of Shares/ # of Posts
indicates how many times on average each of your posts was Shared/Retweeted
(e.g. Amplification rate = 5 means that each of your posts was shared 5 times on average).
Conversation rate = # of Comments/ # of Posts
indicates how many Comments/Replies on average each of your posts has received
(e.g. Conversation rate = 5 means each of your posts has an average of 5 comments).
Applause rate = # of Likes/ # of Posts
indicates how many Likes/Favorites each of your posts has received on average
(e.g. Applause rate = 5 means each of your posts has an average of 5 Likes).
Economic value = Per session Goal Value from each Social Network (obtained from Google Analytics)
shows how much Economic Value each visit from a social network brings to your site by completing your site goals
(e.g. Economic value = $5 means that each visit from this social media site brings your business $5 in value). ---
Additional info: