Conversation rate: The number of replies or comments per post, divided by the total number of followers or subscribers.
Amplification rate: The number of times your content is shared or retweeted, divided by the total number of followers or subscribers.
Applause rate: The number of likes or favorites per post, divided by the total number of followers or subscribers.
Economic value: A metric used to estimate the financial return on investment (ROI) of social media marketing efforts. It represents the dollar value of the engagement generated by your content, taking into account factors like clicks, impressions, and conversions.
Posts: The total number of posts or updates made by the account during the specified time period.
Comments: The total number of comments or replies received by the account during the specified time period.
Shares: The total number of times the account's content was shared or retweeted during the specified time period.
Likes: The total number of likes or favorites received by the account's content during the specified time period.
Followers: The total number of followers or subscribers for the account at the end of the specified time period.