Case studies
Top 5 American Pizza Brands in Social Media
I've compared Facebook activity of the top 5 american pizza brands: Pizza Hut, Domino's, Papa John's, Little Caesars, Papa Murphy\’s to see who rocks in Social Media Marketing.
Infographic: Which Social Networks Are the Most Engaging
We have studied the top five american airlines to find out which social media sites generate more engagement with their posts.
Analyzing The Best Facebook Campaigns 2012
It’s always curious to learn the best practices from the top performers. But even more interesting to know what’s going on behind the official results of the best social media campaigns. What happened ever after the successful activity? What creative techniques were used to engage followers? Let's analyze the best 3 Facebook campaigns of Facebook Studio 2013 award winners. And find something curious.
Soda Wars: Top Soda Brands on Twitter
As long as we remember there was an intense rivalry between soda brands on the market. Everyday this Soda War unfolds on different battlefields and one of them is Social Media. In this study we’ll take a look at top 5 soda brands on Twitter at Summer 2013 to assess and compare their Twitter accounts performance.
How Oreo Rocks in Twitter: Using Content Segmentation for Tweets Analysis
Oreo has one of the most active and effective social media strategies, which has earned them several awards in the past. So let’s look at their Twitter account to study the content and benchmark some great ideas from this super cookie.
Luxury Brands on Facebook: Analyzing Best and Worst Content, or Why Prada Fans Hate Suits
Have you ever wondered how luxury brands are doing in social media? In this article we’ll uncover what sophisticated content tactics do marketers of luxury goods use to engage their fans and how they compete with each other. And why Prada fans hate suits. We’ll analyze the Facebook accounts of the 6 top luxury brands, Burberry, Chanel, Louis Vuitton, Gucci, Prada, Hermes.
DoubleTree Hotels on Facebook: Benchmarking from Fellow-brands
A huge unfair advantage of big brands with regional branches and sister-brands is the ability to create their own internal standard to compare with and benchmark effective content tactics from the fellow-brands. Let’s study the case of some famous hotel chains’ presence on Facebook, like DoubleTree Hotel by Hilton in Europe.
Movies on Facebook: Creative Ways to Promote DVD Releases
The main goal of Facebook pages for Movies is to promote their theater release and boost tickets sales. But when the show is over, the work continues for a second wave to come - disk releases. I was curious what creative content techniques film studios use to promote their disk releases. So I looked at the best movies of 2014 and used the Content Segmentation feature to analyze it.
The Most Viral Type of Pins: Barney’s on Pinterest
I stumbled upon an interesting technique Barney’s uses to present their clothes and accessories on Pinterest. They always make 2 types of pins for each product: an “Individual Product” and a “Product in a Setting”. I couldn’t just walk by and not compare the effectiveness of both methods of product representation. Which one is more likely to be re-pinned and liked - an “individual product” or a “product in a setting” format?
Google+ Communities: Analyzing Community Health
If you are a community owner or just evaluating in which community to participate or represent your brand, it's a good thing to study a community's health and see what's going on behind the bare Number of Followers. Let's compare the top 5 social media marketing communities on G+.
Fujo's Steps for Social Media Success
I hope this article helps you to get started with measuring your social media performance and gives you some thoughts as to how you might make your social media activities more successful.
How to Stink on Facebook with 17 Millions Followers: Learn from Burberry
Burberry has 17 mln followers but only around 0.06% of them react to their posts. Why do they stink so much? And how to make sure that your brand isn’t falling into the same trap?