Conversation rate: The ratio of comments to posts.
Amplification rate: The ratio of shares to posts.
Applause rate: The ratio of likes to posts.
Economic value: The estimated economic value generated by the social media activity.
Posts: The number of posts made on the platform.
Comments: The number of comments received on the platform.
Shares: The number of shares received on the platform.
Likes: The number of likes received on the platform.
Followers: The number of followers on the platform.