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The best way to screw up your social media analytics is to choose bad metrics or use them incorrectly. Here are the best ways to do it.
As long as we remember there was an intense rivalry between soda brands on the market. Everyday this Soda War unfolds on different battlefields and one of them is Social Media. In this study we’ll take a look at top 5 soda brands on Twitter at Summer 2013 to assess and compare their Twitter accounts performance.
Nobody hangs out on social media all the time – not even social media analytics folks. Usually, people hop on their phones to chill out, relax, or get the latest scoop. And that's why different types of content work better at different times.
For a long time, we have been living in a world where we use default approaches without fully thinking about their purpose. Take WordPress as an example: it's a powerful application, but it requires MySQL as its database, and to make it fast, you often need Memcache to cache MySQL queries and reduce database load. Alongside, there's the WYSIWYG editor, which, in theory, allows users to edit HTML easily, but in practice often generates unreadable, bloated code.
