Continue reading
The best way to screw up your social media analytics is to choose bad metrics or use them incorrectly. Here are the best ways to do it.
Nowadays marketing and analytics are facing a new challenge after the PC era. It’s multi-device tracking. Customers are using smartphones, laptops, home pc and our analytics software counts them as different user sessions.
Oreo has one of the most active and effective social media strategies, which has earned them several awards in the past. So let’s look at their Twitter account to study the content and benchmark some great ideas from this super cookie.
Google Analytics (GA) is an exceptional analytical engine, but it lacks an inherent understanding of your business’s critical metrics. Whether your key online goals revolve around subscription purchases or phone calls, GA needs customization to reflect what’s most important to you. This guide will focus on how to categorize streams of data—such as visits, events, clicks, views, and scrolls—into meaningful groups to facilitate deeper and more effective analysis.
