Infographic: Which Social Media Sites Are the Most Engaging?

Measuring and Improving Adwords Campaign

Our first attempt to use Adwords was a little bit disappointing :) The traffic from Adwords had poor quality and was very expensive. So here\’s our story how we dealt with this. The main reasons for our fiasco were problems with Quality score of the keywords. The symptoms looked like that: the keywords were degrading with the flow of time.

How Oreo Rocks in Twitter: Using Content Segmentation for Tweets Analysis

Oreo has one of the most active and effective social media strategies, which has earned them several awards in the past. So let’s look at their Twitter account to study the content and benchmark some great ideas from this super cookie.

Luxury Brands on Facebook: Analyzing Best and Worst Content, or Why Prada Fans Hate Suits

Have you ever wondered how luxury brands are doing in social media? In this article we’ll uncover what sophisticated content tactics do marketers of luxury goods use to engage their fans and how they compete with each other. And why Prada fans hate suits. We’ll analyze the Facebook accounts of the 6 top luxury brands, Burberry, Chanel, Louis Vuitton, Gucci, Prada, Hermes.

Rolling Out Pinterest Analytics for Everyone

Big news, everyone! We are making a lot of changes this month. In 30 days from now:

• We are moving to new Pinterest api.
• Pinterest will be available for everyone, for all plans.
• Google+ communities and Vine analytics will be discontinued.
• Premium plans will be discontinued (plans that include Pinterest/Vine/Google+ communities).