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As you know by default Google Analytics experiments works only with separate pages and it works well when you are stating advertising campaign. So you can control destination url. But what todo, if you doesn't control your traffic source: search, referral, social media posting. That's the main issue. But we will have simple solution how to fix it.
Your site, social media page, or brand are like a dark room - you have no idea what’s going on inside, how customers interact with your product, what they think about your content and so on. That is, until you turn on the flashlight of analytics. Suddenly, you can see that customers hated your posts about super bowl and your inspirational proverbs but totally loved your silly videos about cats; that they had troubles subscribing to your newsletter on a site and have no idea how to navigate the pricing page.
Let’s face it. Content creation is messy. You’ll need to post regularly to see results; don’t just sit and wait for your muse. But that’s not how it usually happens. There’s a way to make it less chaotic, though: Using Editorial calendar. Today I’m happy to share with you a template from Editorial calendar that we use here at TrueSocialMetrics.
The classic A/B testing is a distribution between a different states. Let’s start from a general sample everyone uses. We have a site with a signup button, currently it’s blue, but we want to test a new color red.
