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Our first attempt to use Adwords was a little bit disappointing :) The traffic from Adwords had poor quality and was very expensive. So here\’s our story how we dealt with this. The main reasons for our fiasco were problems with Quality score of the keywords. The symptoms looked like that: the keywords were degrading with the flow of time.
Nowadays marketing and analytics are facing a new challenge after the PC era. It’s multi-device tracking. Customers are using smartphones, laptops, home pc and our analytics software counts them as different user sessions.
The classic A/B testing is a distribution between a different states. Let’s start from a general sample everyone uses. We have a site with a signup button, currently it’s blue, but we want to test a new color red.
Google Analytics (GA) is an exceptional analytical engine, but it lacks an inherent understanding of your business’s critical metrics. Whether your key online goals revolve around subscription purchases or phone calls, GA needs customization to reflect what’s most important to you. This guide will focus on how to categorize streams of data—such as visits, events, clicks, views, and scrolls—into meaningful groups to facilitate deeper and more effective analysis.
