Infographic: Which Social Media Sites Are the Most Engaging?

Conversation / Amplification / Applause Rates Usage Best Practices

Describing the best ways to use these three metrics and some additional measurement techniques to make the analysis even more valuable and insightful.

Infographic: Which Social Networks Are the Most Engaging

We have studied the top five american airlines to find out which social media sites generate more engagement with their posts.

Luxury Brands on Facebook: Analyzing Best and Worst Content, or Why Prada Fans Hate Suits

Have you ever wondered how luxury brands are doing in social media? In this article we’ll uncover what sophisticated content tactics do marketers of luxury goods use to engage their fans and how they compete with each other. And why Prada fans hate suits. We’ll analyze the Facebook accounts of the 6 top luxury brands, Burberry, Chanel, Louis Vuitton, Gucci, Prada, Hermes.

Google+ Communities: Analyzing Community Health

If you are a community owner or just evaluating in which community to participate or represent your brand, it's a good thing to study a community's health and see what's going on behind the bare Number of Followers. Let's compare the top 5 social media marketing communities on G+.