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The best way to screw up your social media analytics is to choose bad metrics or use them incorrectly. Here are the best ways to do it.
The main goal of Facebook pages for Movies is to promote their theater release and boost tickets sales. But when the show is over, the work continues for a second wave to come - disk releases. I was curious what creative content techniques film studios use to promote their disk releases. So I looked at the best movies of 2014 and used the Content Segmentation feature to analyze it.
Tweets Scheduling is now available on True. Woohoo! We are thrilled to announce that now you can post and schedule tweets directly from your TrueSocialMetrics account. No need to switch between tools now - Post tweets and analyze them in one place.
The classic A/B testing is a distribution between a different states. Let’s start from a general sample everyone uses. We have a site with a signup button, currently it’s blue, but we want to test a new color red.
