Infographic: Which Social Media Sites Are the Most Engaging?

Conversation / Amplification / Applause Rates Usage Best Practices

Describing the best ways to use these three metrics and some additional measurement techniques to make the analysis even more valuable and insightful.

Lie to Me: Bad Metrics for Social Media

The best way to screw up your social media analytics is to choose bad metrics or use them incorrectly. Here are the best ways to do it.

How Oreo Rocks in Twitter: Using Content Segmentation for Tweets Analysis

Oreo has one of the most active and effective social media strategies, which has earned them several awards in the past. So let’s look at their Twitter account to study the content and benchmark some great ideas from this super cookie.

Fujo's Steps for Social Media Success

I hope this article helps you to get started with measuring your social media performance and gives you some thoughts as to how you might make your social media activities more successful.