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When you choose in which community to participate or compare your own community with competitive ones you usually look at the number of followers. The more, the better. But on practice, it’s not always the case. What really matters is how active they are. Nobody likes deadly silent unresponsive communities.
It’s always curious to learn the best practices from the top performers. But even more interesting to know what’s going on behind the official results of the best social media campaigns. What happened ever after the successful activity? What creative techniques were used to engage followers? Let's analyze the best 3 Facebook campaigns of Facebook Studio 2013 award winners. And find something curious.
How much do you actually know about the effects of your social media marketing efforts? Do you understand trending? Do you know how your content affects your target audience? Moreover, can you really tell what your target audience needs? And how about your competitors – are you aware how your content is perceived compared to the content provided by other companies? This is where social media analytics tools come in to give you detailed insights into all of these questions.
Burberry has 17 mln followers but only around 0.06% of them react to their posts. Why do they stink so much? And how to make sure that your brand isn’t falling into the same trap?
