Infographic: Which Social Media Sites Are the Most Engaging?

Lie to Me: Bad Metrics for Social Media

The best way to screw up your social media analytics is to choose bad metrics or use them incorrectly. Here are the best ways to do it.

DoubleTree Hotels on Facebook: Benchmarking from Fellow-brands

A huge unfair advantage of big brands with regional branches and sister-brands is the ability to create their own internal standard to compare with and benchmark effective content tactics from the fellow-brands. Let’s study the case of some famous hotel chains’ presence on Facebook, like DoubleTree Hotel by Hilton in Europe.

Misleading A/B testing is simple

The classic A/B testing is a distribution between a different states. Let’s start from a general sample everyone uses. We have a site with a signup button, currently it’s blue, but we want to test a new color red.

Fast food on Twitter: when to post, so you don't miss out

Nobody hangs out on social media all the time – not even social media analytics folks. Usually, people hop on their phones to chill out, relax, or get the latest scoop. And that's why different types of content work better at different times.