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As you know by default Google Analytics experiments works only with separate pages and it works well when you are stating advertising campaign. So you can control destination url. But what todo, if you doesn't control your traffic source: search, referral, social media posting. That's the main issue. But we will have simple solution how to fix it.
A huge unfair advantage of big brands with regional branches and sister-brands is the ability to create their own internal standard to compare with and benchmark effective content tactics from the fellow-brands. Let’s study the case of some famous hotel chains’ presence on Facebook, like DoubleTree Hotel by Hilton in Europe.
In today's digital age, social media presence is a crucial aspect of a company's marketing and customer engagement strategy. The airline industry is no exception, with leading airlines leveraging platforms like Twitter, Facebook, and Instagram to connect with passengers, address concerns, and promote their services. This analysis examines the social media performance of the top five airlines, focusing on metrics
Google Analytics (GA) is an exceptional analytical engine, but it lacks an inherent understanding of your business’s critical metrics. Whether your key online goals revolve around subscription purchases or phone calls, GA needs customization to reflect what’s most important to you. This guide will focus on how to categorize streams of data—such as visits, events, clicks, views, and scrolls—into meaningful groups to facilitate deeper and more effective analysis.
