Infographic: Which Social Media Sites Are the Most Engaging?

Measuring and Improving Adwords Campaign

Our first attempt to use Adwords was a little bit disappointing :) The traffic from Adwords had poor quality and was very expensive. So here\’s our story how we dealt with this. The main reasons for our fiasco were problems with Quality score of the keywords. The symptoms looked like that: the keywords were degrading with the flow of time.

Conversation / Amplification / Applause Rates Usage Best Practices

Describing the best ways to use these three metrics and some additional measurement techniques to make the analysis even more valuable and insightful.

How to Stink on Facebook with 17 Millions Followers: Learn from Burberry

Burberry has 17 mln followers but only around 0.06% of them react to their posts. Why do they stink so much? And how to make sure that your brand isn’t falling into the same trap?

Life After Death: How Instagram Gives Life to Legendary Musicians of the Past

Is there death after life? If you are a world-class star, yes! Labels that get rich on your name and social networks where you are still alive, have followers, comments and likes will do all the work for you. So how to be successful even after your death?