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As you know by default Google Analytics experiments works only with separate pages and it works well when you are stating advertising campaign. So you can control destination url. But what todo, if you doesn't control your traffic source: search, referral, social media posting. That's the main issue. But we will have simple solution how to fix it.
I've compared Facebook activity of the top 5 american pizza brands: Pizza Hut, Domino's, Papa John's, Little Caesars, Papa Murphy\’s to see who rocks in Social Media Marketing.
Stop making your boss and clients unhappy by trying to measure the ROI of your Social Media efforts. It’s quite obvious that different channels/content/keywords should be targeted to a different needs of users, depending on their current stage of Buying Decision Process. But what almost everyone overlook is that KPIs should also be chosen according to a stage.
I hope this article helps you to get started with measuring your social media performance and gives you some thoughts as to how you might make your social media activities more successful.
