Infographic: Which Social Media Sites Are the Most Engaging?

Why You Should Stop Trying to Measure ROI for Social Media Marketing

Stop making your boss and clients unhappy by trying to measure the ROI of your Social Media efforts. It’s quite obvious that different channels/content/keywords should be targeted to a different needs of users, depending on their current stage of Buying Decision Process. But what almost everyone overlook is that KPIs should also be chosen according to a stage.

How to Stink on Facebook with 17 Millions Followers: Learn from Burberry

Burberry has 17 mln followers but only around 0.06% of them react to their posts. Why do they stink so much? And how to make sure that your brand isn’t falling into the same trap?

Rolling Out Pinterest Analytics for Everyone

Big news, everyone! We are making a lot of changes this month. In 30 days from now:

• We are moving to new Pinterest api.
• Pinterest will be available for everyone, for all plans.
• Google+ communities and Vine analytics will be discontinued.
• Premium plans will be discontinued (plans that include Pinterest/Vine/Google+ communities).

Static Files as a Database

For a long time, we have been living in a world where we use default approaches without fully thinking about their purpose. Take WordPress as an example: it's a powerful application, but it requires MySQL as its database, and to make it fast, you often need Memcache to cache MySQL queries and reduce database load. Alongside, there's the WYSIWYG editor, which, in theory, allows users to edit HTML easily, but in practice often generates unreadable, bloated code.