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I've compared Facebook activity of the top 5 american pizza brands: Pizza Hut, Domino's, Papa John's, Little Caesars, Papa Murphy\’s to see who rocks in Social Media Marketing.
Oreo has one of the most active and effective social media strategies, which has earned them several awards in the past. So let’s look at their Twitter account to study the content and benchmark some great ideas from this super cookie.
Your site, social media page, or brand are like a dark room - you have no idea what’s going on inside, how customers interact with your product, what they think about your content and so on. That is, until you turn on the flashlight of analytics. Suddenly, you can see that customers hated your posts about super bowl and your inspirational proverbs but totally loved your silly videos about cats; that they had troubles subscribing to your newsletter on a site and have no idea how to navigate the pricing page.
The classic A/B testing is a distribution between a different states. Let’s start from a general sample everyone uses. We have a site with a signup button, currently it’s blue, but we want to test a new color red.
