Continue reading
It’s always curious to learn the best practices from the top performers. But even more interesting to know what’s going on behind the official results of the best social media campaigns. What happened ever after the successful activity? What creative techniques were used to engage followers? Let's analyze the best 3 Facebook campaigns of Facebook Studio 2013 award winners. And find something curious.
How much do you actually know about the effects of your social media marketing efforts? Do you understand trending? Do you know how your content affects your target audience? Moreover, can you really tell what your target audience needs? And how about your competitors – are you aware how your content is perceived compared to the content provided by other companies? This is where social media analytics tools come in to give you detailed insights into all of these questions.
Let’s face it. Content creation is messy. You’ll need to post regularly to see results; don’t just sit and wait for your muse. But that’s not how it usually happens. There’s a way to make it less chaotic, though: Using Editorial calendar. Today I’m happy to share with you a template from Editorial calendar that we use here at TrueSocialMetrics.
Nobody hangs out on social media all the time – not even social media analytics folks. Usually, people hop on their phones to chill out, relax, or get the latest scoop. And that's why different types of content work better at different times.
