Infographic: Which Social Media Sites Are the Most Engaging?

Why Measuring the Number of Followers is a Bad Idea

Why does everyone consider the number of followers a valuable metric and why it is truly not helpful for your business. I'm trying to bust the followers myths.

Conversation / Amplification / Applause Rates Usage Best Practices

Describing the best ways to use these three metrics and some additional measurement techniques to make the analysis even more valuable and insightful.

Social Media: From Shouting to Conversation

The era of TV commercial, printed press, radio and other “monoloque-marketing” channels has passed into shadow. The main benefit of the new communication channels is a user response. But, got used to the old channels, marketers still use the new ones by the same scheme: omnipresent shouting about their brand, not counting on response.

Soda Wars: Top Soda Brands on Twitter

As long as we remember there was an intense rivalry between soda brands on the market. Everyday this Soda War unfolds on different battlefields and one of them is Social Media. In this study we’ll take a look at top 5 soda brands on Twitter at Summer 2013 to assess and compare their Twitter accounts performance.