Infographic: Which Social Media Sites Are the Most Engaging?

Social Media: From Shouting to Conversation

The era of TV commercial, printed press, radio and other “monoloque-marketing” channels has passed into shadow. The main benefit of the new communication channels is a user response. But, got used to the old channels, marketers still use the new ones by the same scheme: omnipresent shouting about their brand, not counting on response.

Google Analytics Multi-device Tracking and Measurement Protocol

Nowadays marketing and analytics are facing a new challenge after the PC era. It’s multi-device tracking. Customers are using smartphones, laptops, home pc and our analytics software counts them as different user sessions.

30-Days Worth of Advice to Improve Your Social Media Presence

If you’re looking for ways to boost your social media stats, the best way to do it is to keep experimenting and trying new things. I’ve collected 30 small and simple experiments and growth hacks you can try this month to see what works for you. They’re all low-cost and easy to implement, but even the smallest tweaks can lead to great improvements.

How to Stink on Facebook with 17 Millions Followers: Learn from Burberry

Burberry has 17 mln followers but only around 0.06% of them react to their posts. Why do they stink so much? And how to make sure that your brand isn’t falling into the same trap?