Continue reading
As long as we remember there was an intense rivalry between soda brands on the market. Everyday this Soda War unfolds on different battlefields and one of them is Social Media. In this study we’ll take a look at top 5 soda brands on Twitter at Summer 2013 to assess and compare their Twitter accounts performance.
Stop making your boss and clients unhappy by trying to measure the ROI of your Social Media efforts. It’s quite obvious that different channels/content/keywords should be targeted to a different needs of users, depending on their current stage of Buying Decision Process. But what almost everyone overlook is that KPIs should also be chosen according to a stage.
Is there death after life? If you are a world-class star, yes! Labels that get rich on your name and social networks where you are still alive, have followers, comments and likes will do all the work for you. So how to be successful even after your death?
In today's digital age, social media presence is a crucial aspect of a company's marketing and customer engagement strategy. The airline industry is no exception, with leading airlines leveraging platforms like Twitter, Facebook, and Instagram to connect with passengers, address concerns, and promote their services. This analysis examines the social media performance of the top five airlines, focusing on metrics
