Infographic: Which Social Media Sites Are the Most Engaging?

Conversation / Amplification / Applause Rates Usage Best Practices

Describing the best ways to use these three metrics and some additional measurement techniques to make the analysis even more valuable and insightful.

Google Plus Communities Analytics: Social Media Communities

When you choose in which community to participate or compare your own community with competitive ones you usually look at the number of followers. The more, the better. But on practice, it’s not always the case. What really matters is how active they are. Nobody likes deadly silent unresponsive communities.

10 Tiny TrueSocialMetrics Tweaks to Save More Time On Your Social Media Analytics

If you are already using TrueSocialMetrics to analyze your social media pages (Thanks! We love you!) and are looking for ways to make the experience better and faster, you’ve come to the right person! :) I want to share with you 10 things you can do in your True account that will help you save tons of time everyday and gain insights faster.

How to Stink on Facebook with 17 Millions Followers: Learn from Burberry

Burberry has 17 mln followers but only around 0.06% of them react to their posts. Why do they stink so much? And how to make sure that your brand isn’t falling into the same trap?