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Stop making your boss and clients unhappy by trying to measure the ROI of your Social Media efforts. It’s quite obvious that different channels/content/keywords should be targeted to a different needs of users, depending on their current stage of Buying Decision Process. But what almost everyone overlook is that KPIs should also be chosen according to a stage.
Think you always need to wait for your personal muse to make great content? But what if this lady isn’t coming for several days? Here are some tips to get rid of this affliction and start creating amazing stuff right now!
There’s no silver bullet on the ideal Posting Density on Twitter. You’ll have to find your own sweet spot just like main world brands have. Some of them definitely know how to rock on social media, so you should model yourself on them in the best way possible.
Google Analytics (GA) is an exceptional analytical engine, but it lacks an inherent understanding of your business’s critical metrics. Whether your key online goals revolve around subscription purchases or phone calls, GA needs customization to reflect what’s most important to you. This guide will focus on how to categorize streams of data—such as visits, events, clicks, views, and scrolls—into meaningful groups to facilitate deeper and more effective analysis.
