Infographic: Which Social Media Sites Are the Most Engaging?

Top 5 American Pizza Brands in Social Media

I've compared Facebook activity of the top 5 american pizza brands: Pizza Hut, Domino's, Papa John's, Little Caesars, Papa Murphy\’s to see who rocks in Social Media Marketing.

Misleading A/B testing is simple

The classic A/B testing is a distribution between a different states. Let’s start from a general sample everyone uses. We have a site with a signup button, currently it’s blue, but we want to test a new color red.

Life After Death: How Instagram Gives Life to Legendary Musicians of the Past

Is there death after life? If you are a world-class star, yes! Labels that get rich on your name and social networks where you are still alive, have followers, comments and likes will do all the work for you. So how to be successful even after your death?

Fast food on Twitter: when to post, so you don't miss out

Nobody hangs out on social media all the time – not even social media analytics folks. Usually, people hop on their phones to chill out, relax, or get the latest scoop. And that's why different types of content work better at different times.