Infographic: Which Social Media Sites Are the Most Engaging?

Conversation / Amplification / Applause Rates Usage Best Practices

Describing the best ways to use these three metrics and some additional measurement techniques to make the analysis even more valuable and insightful.

Lie to Me: Bad Metrics for Social Media

The best way to screw up your social media analytics is to choose bad metrics or use them incorrectly. Here are the best ways to do it.

10 Tips to Start Making Amazing Content Right Now

Think you always need to wait for your personal muse to make great content? But what if this lady isn’t coming for several days? Here are some tips to get rid of this affliction and start creating amazing stuff right now!

Misleading A/B testing is simple

The classic A/B testing is a distribution between a different states. Let’s start from a general sample everyone uses. We have a site with a signup button, currently it’s blue, but we want to test a new color red.