• FAQs
  • Metrics
  • Account Management
  • Payment Questions
  • Resolving Issues with Reports
  • White Label, API, Tableau
  • Loyalty Program
• How To
  • How to Interpret Results
  • How are the metrics calculated?
  • Comparing to Competitors
  • Segmentation
  • Managing accounts
• Video Tutorials
  • Demo
  • Competitive analysis and Multi-accounts
  • Segmentation
  • Cross channel report
  • Industry Standard report
  • Trend report
  • Metrics report
  • Google Data Studio templates
  • Chrome plugin for export
  • How to use Settings
• Case Studies
  • Case Studies

How are the metrics calculated?

• Therminology
• Formulas
• Formulas Content Type

 

• Twitter
• Facebook Page
• Blog
• YouTube
• LinkedIn
• Tumblr
• Instagram
• SlideShare
• Vimeo
• Pinterest
• TikTok

---

Terminology

* additionally collects data from other places besides the channel (e.g., Disqus, Delicious, StumbleUpon, Reddit, Digg)

Formulas

Amplification rate = # of Shares/ # of Posts

Conversation rate = # of Comments/ # of Posts

Applause rate = # of Likes/ # of Posts

Economic value = Per session Goal value*

*Economic value is imported from Google Analytics and is calculated as Per session Goal Value (ex Per visit Goal value) for each social media site. The goals are the macro and micro conversions for your site (e.g. sign up, buy product, contact sales etc.). This metric simply aggregates all Goal Values of the Goals performed per session from each social network. You don't have to set up any specific goals. You only need to assign Goal Value to your existing goals (or at least one goal) otherwise Per Session Goal Value/Economic value will not be calculated. You can learn how to do it here.

Relative Amplification rate = # of Shares / # of Posts / # of Fans * 1000

Relative Conversation rate = # of Comments / # of Posts / # of Fans * 1000

Relative Applause rate = # of Likes / # of Posts / # of Fans * 1000

Relative metrics indicate how many times on average each of your posts was Shared/Commented/Liked per 1000 Followers.

Reach = The number of unique people who saw your content. Reach is getting from API for pages you own and as estimated number for pages of your competitors.

Engagement = # of Comments + # Shres + # Likes

Active Audience = Engagement / Followers

Engagement Per Post = # of Comments + # Shres + # Likes for each post

Posting Density = # of Posts, releated to Posting Density Matrix witch shows relationsship between amount of posts and engements they receive

Content Type

If the social networks like Facebook provide content type in API, we will get it directly. Otherwise we will use the next logic for example for Twitter, Blog etc. For YouTube all content marked as video, for Pinterest as Image. Image = content contains link to image png,jpg (or social networks api pro) and text

Video = There's a link to YouTube or Vimeo.

Link = any external link that is not lead to image or video.

Text = post content cotains only text (pools also marked as text) no images, videos or external links

Data collection sources

Note: To get this data, we're using Twitter search. We do not include in the results accounts which were marked by Twitter for spam/suspicious activity. Characteristics of such accounts include:

• Following more people than followers
• Early accounts (created less than a month ago) or accounts with a few tweets
• Someone marked account as spammer or blocked it

Such accounts won’t be included in a Twitter search results and thus, can’t be used by us in a metrics calculations. Nobody knows the exact algorithm for excluding accounts in Twitter search, so please keep in mind that this situation is possible.

Facebook

Note: There's a thing called duplication. Facebook returns in its API more posts than it shows in a browser, so we're filtering and removing all the duplicates from the data.

Why metrics in my reports are different from the numbers I see on my Facebook page?

Here's a list of reasons that may cause data discrepancies for Facebook stats in your reports:

• We refresh data once in 24 hours. This may cause temporary discrepancies.

• When you have some specific geo-targeting settings applied to your posts which makes them invisible from Oregon, US (where our servers are located) or makes them private (invisible to non-authorized users or people who don't follow you). In that case TrueSocialMetrics will not be able to see these posts and include them in the reports.

• When someone makes a private Share or Like. You won't see these private social interactions in your reports, because Facebook API doesn't provide information about such activities due to privacy reasons. But the % of such private interactions are usually really low, so it won't skew the analytics so badly.

Blog

YouTube

Linkedin

Why metrics in my reports are different from the numbers I see on my Linkedin company page?

LinkedIn has no full api for Сompany pages activity. So we use two apis: the first one provides only the links you post on company page updates and the second - the amount of each link’s reshares on LinkedIn.

For example: you’ve shared a link http://domain.com/mypost on your company page, then 2 people reshared this link and 3 other people posted the same link on their pages (not shared your link, but posted the same link by themselves). As a result:

• Internal Linkedin statistics shows: 2 shares.
• TrueSocialMetrics dashboard shows: 2+3 = 5 shares.

In other words, Linkedin shares are all appearances of your link on Linkedin, no matter how it was shared: by users from your company page update or posted by users themselves (e.g. directly from your site).

How to get more accurate results:

So if you want to see the stats including only your Company page updates’ shares, consider using unique parameters in the urls you share with followers:

Tumblr

Instagram

SlideShare

Vimeo

Pinterest

Historical data: We can go back as far as the last 2000 pins.

TikTok

For more information please Contact us.