Cross Channel report is a powerful tool that provides a comprehensive overview of activity proportions and posting density across different social networks. By comparing the level of engagement with your posting density, you can easily identify which social channels are the most effective and which ones are the least effective for your business.
For instance, the report allows you to see that Facebook generates most of the activity with high Conversation, Amplification, and Applause rates, while Twitter is responsible for most of the posts. This insight helps you to adjust your social media strategy and focus more on the most effective channels.
By using the 'Cross Channel' report, you can make informed decisions about where to allocate your time, effort, and resources to get the most out of your social media marketing campaigns. Ultimately, this can help you to increase engagement, grow your audience, and achieve your business goals more efficiently.