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Lesson 3.4.
Time to Post
Discover the best time to post on your social media accounts; when your followers are the most active. This will increase the engagement with your account and the exposure of your posts.
How do I select a timezone for my account?
At your Settings -> Account page.
Compare the Best Time to Post suggestions with your Current Posting time to find out if you are missing the sweet spot.
Engagement - the sum of all social interactions for the selected time range.
Engagement = (# of Shares + # of Likes + # of Comments)
Terminology
Posts Comments Shares Likes Twitter \# of tweets replies, @username (counted as replies) retweets, RT/CC/via likes Facebook \# of posts comments shares likes Google plus \# of posts comments shares +1 Blog \# of posts comments\* shares\* likes\* YouTube \# of videos comments\* shares\* likes Linkedin \# of updates comments shares\* likes\* Tumblr \# of blogs notes\* reblogs\* hearts\* Instagram \# of posts comments\* embed\* hearts\* Slideshare \# of presentations comments shares\* likes\* Vimeo \# of videos comments\* shares\* likes\* Pinterest \# of pins comments shares likes \* additionally collects data from other places besides the channel (e.g., Disqus, Delicious, StumbleUpon, Reddit, Digg)