• Lesson 1. Getting Started
  • 1.1. Connecting social media Pages
  • 1.2. Account Settings
  • 1.3. Adding new Brands / Competitors
  • 1.4. Inviting Additional Users
  • 1.5. Setting up Economic Value
• Lesson 2. Best practices
  • 2.1. Analysis techniques
  • 2.2. How to evaluate Account Performance
  • 2.3. How to do a Content Health check-up
  • 2.4. How to do a Competitive Analysis
  • 2.5. How to analyze Campaigns
  • 2.6. Google Data Studio reports
• Lesson 3. Using reports
  • 3.1. Metrics
  • 3.2. All Posts
  • 3.3. Top Posts
  • 3.4. Time to Post
  • 3.5. Content Segmentation
  • 3.6. Cross-channel report
  • 3.7. Trend
  • 3.8. Industry Standard

Lesson 3.7.

Trend

To understand if your results are good or bad - apply internal context to your data - look at historical trends.

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