• Lesson 1. Getting Started
  • 1.1. Connecting social media Pages
  • 1.2. Account Settings
  • 1.3. Adding new Brands / Competitors
  • 1.4. Inviting Additional Users
  • 1.5. Setting up Economic Value
• Lesson 2. Best practices
  • 2.1. Analysis techniques
  • 2.2. How to evaluate Account Performance
  • 2.3. How to do a Content Health check-up
  • 2.4. How to do a Competitive Analysis
  • 2.5. How to analyze Campaigns
  • 2.6. Google Data Studio reports
• Lesson 3. Using reports
  • 3.1. Metrics
  • 3.2. All Posts
  • 3.3. Top Posts
  • 3.4. Time to Post
  • 3.5. Content Segmentation
  • 3.6. Cross-channel report
  • 3.7. Trend
  • 3.8. Industry Standard

Lesson 2.2.

How to Evaluate Account Performance

1. Compare to your pages in other social networks.
2. Analyze Historical Trend.
3. Compare to Industry Standard.
4. Compare to Competitors.

Case studies:

DoubleTree Hotels on Facebook: Benchmarking from fellow-brands

Featuring the Competitive Analysis performed with the help of the Competitors Sets, which helped to analyze the brand in 3 different contexts and create 3 different standards to compare with and 3 sources for benchmarking effective content tactics: competitors, sister-brands, and fellow-brands from the same hotel chain.

• ← Previous Lesson
• Next Lesson →