No one likes to be ignored. A Content Performance report will show you what percentage of your content is somewhat unengaging or totally ignored:
- % of Posts with 0 Comments,
- % of Posts with 0 Shares,
- % of Posts with 0 Likes,
- Ignored posts - without any interactions at all (zero Comments + zero Shares + zero Likes).
So cross your fingers and hope you have no Ignored posts.
Let’s imagine you own a 4-star hotel in Amsterdam and want to analyze your Facebook content:
Looks like we should start worrying about our hotel: 28% - almost a third - of our posts don’t get any reactions at all! 1 out of 3 posts are totally ignored. And 89% of posts have no comments and 84% have no shares! Really? So 90% of all content goes straight to the trash?
Remember, this report is not the whole picture, so if you don’t like your results, don’t despair. Here’s what you can do about it: How to do a Content Health check-up for your account
And don't forget to check out the Competitive report to see if it’s common practice among 4-stars hotels in Amsterdam to have so many ignored posts. :)
Ignored post is a Post with zero Comments, zero Shares and zero Likes.
Activity by Post Type = (Sum of Posts of this Type / Sum of All Posts) * 100 %
Possible Post Types:
- Image
- Video
- Text
- Link
Engagement by Post Type = Sum of (Replies, Retweets, Shares) of this Post Type / Sum of (Replies, Retweets, Shares) for All Posts * 100 %