Compare your social media performance with Relative Industry Standard per 1000 followers:
- Relative Average - average Industry values per 1000 followers;
- Relative Maximum - maximum Industry values per 1000 followers;
Since your account and other accounts from the Industry have a different Number of Followers, this difference needs to be taken into account to accurately compare your results. That's why it is helpful to calculate Relative metrics divided by the Number of Followers.
By default, Relative metrics show the activity per 1000 Followers. Use a switcher at the bottom of the page to select per how many followers you wish the metrics to be calculated. This is because it’s easier to report to a boss that you have 5 Likes per post per 1000 Followers, than 0.005 of a Like per post per 1 Follower.
Industry Standard is 100%. Thus, 100% means that your metrics are equal to the standard. Everything above 100% indicates the amount that your metrics are higher than the standard, while everything lower than 100% indicates the amount that your metrics are lower than the standard.
How do I select an Industry for an account?
At your Settings -> Account page.
I can't find my Industry in the list. What do I do?
Please let us know and we will add your industry.
Where do you get data for calculating Industry Standard?
From our database of accounts.
Relative Average - the Average Industry Result per 1000 followers. Calculated as the average value for each metric among all accounts at this industry per 1000 followers.
Relative Maximum - the Best Industry Result per 1000 followers. Calculated as the maximum value for each metric among all accounts at this industry per 1000 followers.
Relative Amplification rate - indicates how many times on average each of your posts was Shared/Retweeted per 1000 Followers (e.g. Relative Amplification rate per 1000 Followers = 1 means that out of 1000 Followers, your post was shared on average 1 time).
Relative Amplification rate = # of Shares / # of Posts / # of Fans * 1000
Relative Conversation rate - indicates how many times on average each of your posts was Commented on by 1000 Followers (e.g. Relative Conversation rate per 1000 Followers = 2 means that out of 1000 Followers, your posts receive an average of 2 comments per post).
Relative Conversation rate = # of Comments/ # of Posts / # of Fans * 1000
Relative Applause rate - indicates how many times on average each of your posts was Liked by 1000 Followers (e.g. Relative Applause rate per 1000 Followers = 3 means that out of 1000 Followers, your posts receive an average of 3 likes per post).
Relative Applause rate = # of Likes / # of Posts / # of Fans * 1000